Tag Archives: expectations

Design: Designing a User Interface with Caveat Emptor

There are lots of elements that go into making a good online store. One of the most important is that customers have access to all the information they need to make an informed decision.

Business: Expectations go both ways

Recently we had a potential client ask for a quote for a database application. The price we gave the client and the amount they were expecting to pay were vastly different. Their budget was almost one-twentieth the cost of the application.

So who got it wrong and how did it end up so completely out of proportion?