Tag Archives: communication

Content Strategy: Clout by Colleen Jones: book review

Colleen Jones lays the premise of influence firmly on the table and discusses ways to begin thinking about content strategy as a means of influencing audiences on the web. The title of the book is explicit and confronting but how does the content itself stack up?

Business: Simplifying can complicate things

I’ve played with Google Wave (OBM) and toyed with PBWorks. I tried wikis and intranets, I implemented networks and created complicated Excel spreadsheets. I have used at least five different time trackers and even more wireframing tools.

None of those things ever helped get the work completed quicker, more efficiently or better in any way.

Design: Designing a User Interface with Caveat Emptor

There are lots of elements that go into making a good online store. One of the most important is that customers have access to all the information they need to make an informed decision.

Business: Reply to Emails to Manage Expectations

The cost to benefit ratio of replying to email is tiny. In contrast, not replying to email can be detrimental to your reputation and your relationships. It’s your choice.