Category Archives: Content Strategy

Content whosawhatnow? When producing websites it’s really important to think about what information you’re going to provide, how it’s going to be displayed and how is it going to affect your audience. That’s content strategy in a nutshell. This is where we crack that nut.

Content Strategy: Clout by Colleen Jones: book review

Colleen Jones lays the premise of influence firmly on the table and discusses ways to begin thinking about content strategy as a means of influencing audiences on the web. The title of the book is explicit and confronting but how does the content itself stack up?

Content Strategy: Check Your Content

Testing content before publishing is important and there are many quick and cheap ways to achieve a good result that will save your brand. It’s all about having a content strategy in place and keeping to that strategy.

Content Strategy: Vodafone, Confusion, and Content Strategy

Recently, Vodafone Australia sent its customers an email that caused a great deal of confusion. We have a look at what it could have done differently and how a simple rewrite and a bit of content strategy could have saved the brand a lot of difficulty.

Content Strategy: Blog Post: This Tweet Looks Unloved

We had Twitterfeed set up at this blog’s old location and took the opportunity to compare click-throughs from manual tweets versus automated tweets. Manual tweets had a substantially higher click-through rate than the automated tweets.

Content Strategy: Understand What You’re Saying

Sometimes even the smallest amounts of content can completely undo the good work you are trying to do. The right processes help avoid mistakes and lead you towards the audience you’ve always wanted.

Content Strategy: The Right Content for the Right Audience

What we’ve done in Soupgiant is take the blog portion of our website and move it over here to Big Red Tin. The two sites still link to each other. There’s no doubt that the people in charge over here are also in charge over there. It’s one and the same.

Content Strategy: 10 Ways to Draw Traffic to Your Site

Once you’ve started your site, your blog, or real time web app, there’s no point publishing and just hoping people will come.

Behind the Websites, Business, Content Strategy, Design: The “D” Word

To call oneself a ‘Web Designer’ is about as accurate and explanatory as saying ‘I work with computers’.

Content Strategy: Always Start with Content

Whether creating a new website for your business or just updating an old one, the question remains: “How, amongst all the noise on the web, are my potential clients going to find me?”

Content Strategy: The Department Store Elevator Model for Site Navigation

Looking at Vandelay Design’s list of 50 Gorgeous Navigation Menus I started thinking about what made these menus so nice to use. Sure the designs on these menus were nice but there was something else. Something that made them really simple. Almost none of them have drop-down secondary menus.