Tag Archives: Content Strategy

Content Strategy: Clout by Colleen Jones: book review

Colleen Jones lays the premise of influence firmly on the table and discusses ways to begin thinking about content strategy as a means of influencing audiences on the web. The title of the book is explicit and confronting but how does the content itself stack up?

Design: Web 1.5

The brief for Big Red Tin and its redesigned sister site, Soupgiant, included the note “We haven’t got an exact style in mind, but something relaxed and modern¬†without going over the top – Web 1.5 if you like

Content Strategy: Always Start with Content

Whether creating a new website for your business or just updating an old one, the question remains: “How, amongst all the noise on the web, are my potential clients going to find me?”