Tag Archives: brand
Quick Notes: How Google Damages Its Own Brand
August 10, 2011
Google Reader allows me to send to Twitter but not Google+. What is this doing to Google’s own branding?
Tags: brand, google, google plus, user experience
Content Strategy: Check Your Content
July 13, 2011
Testing content before publishing is important and there are many quick and cheap ways to achieve a good result that will save your brand. It’s all about having a content strategy in place and keeping to that strategy.
Tags: brand, content, drafting, marketing, reputation, strategy, testing, user experience, vodafone
Content Strategy: Vodafone, Confusion, and Content Strategy
July 5, 2011
Recently, Vodafone Australia sent its customers an email that caused a great deal of confusion. We have a look at what it could have done differently and how a simple rewrite and a bit of content strategy could have saved the brand a lot of difficulty.
Tags: brand, content, drafting, editing, email, strategy, telecommunications, vodafone