It’s going to be a ton of hard work to get really good, and sometimes great, domain names. It will take tons of debate, hours and hours of making lists, and countless emails reaching out to folks to buy a domain.

Branding is hard.

Acquiring great domains is hard.

That’s why investors, customers, partners, the press and potential hires pay attention to it.

People judge books by their covers, and investment deals by their domains and logos.

from Jason Calacanis’s newsletter where he imparts words of wisdom and tales of experience.

About Josh Kinal

Josh Kinal specialises in content strategy with Soupgiant. A writer and broadcaster since 1993, he turned his hand to the web in 2005 and has not looked back since.

He hosts and produces the weekly Boxcutters podcast, bringing people information about the whole world of television since 2005.

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