Category Archives: Design

Design is so much more than just the graphics. A lot of thought goes in to how something looks, where elements are placed, what does and doesn’t appear and when. You’ll find that information here.

Design: Details Prevent User Paralysis

User paralysis is a horrible side effect of lack of attention to detail. Recently I saw a TED Talk by Rory Sutherland, Vice Chairman for the Ogilvy Group in the UK. In it he describes how it’s the small things that make all the difference.

I saw, first-hand, how simple it is to both bring on and avoid user paralysis.

Design: Poka yoke UX design

There’s a theory of Japanese car construction called poka yoke. It was described to me as meaning a form of idiot-proofing but it really means “mistake proofing”. Pieces of the car are manufactured in such a way that they can only be used on one particular part of the car. We need to apply this theory to website design.

Design: Use Experience to build Experience

Real world experience counts for a lot when developing for an online world. Sure, it sounds trite but it’s frighteningly true. Working on redesigning the user interface for an online store, I found myself digging deep into my own experiences to be able to anticipate the needs of the customer.

Design: Designing a User Interface with Caveat Emptor

There are lots of elements that go into making a good online store. One of the most important is that customers have access to all the information they need to make an informed decision.

Design: Web 1.5

The brief for Big Red Tin and its redesigned sister site, Soupgiant, included the note “We haven’t got an exact style in mind, but something relaxed and modern¬†without going over the top – Web 1.5 if you like

Behind the Websites, Business, Content Strategy, Design: The “D” Word

To call oneself a ‘Web Designer’ is about as accurate and explanatory as saying ‘I work with computers’.