Category Archives: Content Strategy
Content whosawhatnow? When producing websites it’s really important to think about what information you’re going to provide, how it’s going to be displayed and how is it going to affect your audience. That’s content strategy in a nutshell. This is where we crack that nut.
Content Strategy: Clout by Colleen Jones: book review
September 12, 2011
Colleen Jones lays the premise of influence firmly on the table and discusses ways to begin thinking about content strategy as a means of influencing audiences on the web. The title of the book is explicit and confronting but how does the content itself stack up?
Tags: books, communication, content, Content Strategy, professional development, review
Content Strategy: Check Your Content
July 13, 2011
Testing content before publishing is important and there are many quick and cheap ways to achieve a good result that will save your brand. It’s all about having a content strategy in place and keeping to that strategy.
Tags: brand, content, drafting, marketing, reputation, strategy, testing, user experience, vodafone
Content Strategy: Vodafone, Confusion, and Content Strategy
July 5, 2011
Recently, Vodafone Australia sent its customers an email that caused a great deal of confusion. We have a look at what it could have done differently and how a simple rewrite and a bit of content strategy could have saved the brand a lot of difficulty.
Tags: brand, content, drafting, editing, email, strategy, telecommunications, vodafone
Content Strategy: Blog Post: This Tweet Looks Unloved
June 29, 2010
We had Twitterfeed set up at this blog’s old location and took the opportunity to compare click-throughs from manual tweets versus automated tweets. Manual tweets had a substantially higher click-through rate than the automated tweets.
Tags: blogging, blogs, CoTweet, Statistics, Twitter, Twitterfeed
Content Strategy: The Right Content for the Right Audience
May 31, 2010
What we’ve done in Soupgiant is take the blog portion of our website and move it over here to Big Red Tin. The two sites still link to each other. There’s no doubt that the people in charge over here are also in charge over there. It’s one and the same.
Content Strategy: 10 Ways to Draw Traffic to Your Site
December 4, 2009
Once you’ve started your site, your blog, or real time web app, there’s no point publishing and just hoping people will come.
Tags: blogs, buzzwords, irony, real time web, top ten
Behind the Websites, Business, Content Strategy, Design: The “D” Word
November 24, 2009
To call oneself a ‘Web Designer’ is about as accurate and explanatory as saying ‘I work with computers’.
Tags: graphic design, web design, web production
Content Strategy: Always Start with Content
January 17, 2009
Whether creating a new website for your business or just updating an old one, the question remains: “How, amongst all the noise on the web, are my potential clients going to find me?”
Tags: Content Strategy, information architecture, marketing, search engines, seo