Tag Archives: content
Content Strategy: Clout by Colleen Jones: book review
September 12, 2011
Colleen Jones lays the premise of influence firmly on the table and discusses ways to begin thinking about content strategy as a means of influencing audiences on the web. The title of the book is explicit and confronting but how does the content itself stack up?
Tags: books, communication, content, Content Strategy, professional development, review
Content Strategy: Check Your Content
July 13, 2011
Testing content before publishing is important and there are many quick and cheap ways to achieve a good result that will save your brand. It’s all about having a content strategy in place and keeping to that strategy.
Tags: brand, content, drafting, marketing, reputation, strategy, testing, user experience, vodafone
Content Strategy: Vodafone, Confusion, and Content Strategy
July 5, 2011
Recently, Vodafone Australia sent its customers an email that caused a great deal of confusion. We have a look at what it could have done differently and how a simple rewrite and a bit of content strategy could have saved the brand a lot of difficulty.
Tags: brand, content, drafting, editing, email, strategy, telecommunications, vodafone
Behind the Websites: ‘Skip to Content’ Links
July 8, 2010
Josh and I were discussing the positioning of Skip to Content links on a website. In the past I’ve placed these in the first menu on the page, usually positioned under the header.
Tags: Accessibility, Best Practice, coding, content, JAWS, screen readers, WordPress
Content Strategy: The Right Content for the Right Audience
May 31, 2010
What we’ve done in Soupgiant is take the blog portion of our website and move it over here to Big Red Tin. The two sites still link to each other. There’s no doubt that the people in charge over here are also in charge over there. It’s one and the same.