Tag Archives: telecommunications
Content Strategy: Vodafone, Confusion, and Content Strategy
July 5, 2011
Recently, Vodafone Australia sent its customers an email that caused a great deal of confusion. We have a look at what it could have done differently and how a simple rewrite and a bit of content strategy could have saved the brand a lot of difficulty.
Tags: brand, content, drafting, editing, email, strategy, telecommunications, vodafone