Tag Archives: expectations

Design: Usability, Trust and the iPad

Apple are known for their beautiful design and their “it just works” mentality. It’s one of the things I love about my own Apple products. My parents, on the other hand, are known for not being me.

The only computers my parents have ever used are Windows machines and English is their third language.

I wanted to see how easy it would be for them to set up an iPad 2 for themselves.

Design: Designing a User Interface with Caveat Emptor

There are lots of elements that go into making a good online store. One of the most important is that customers have access to all the information they need to make an informed decision.

Business: Expectations go both ways

Recently we had a potential client ask for a quote for a database application. The price we gave the client and the amount they were expecting to pay were vastly different. Their budget was almost one-twentieth the cost of the application.

So who got it wrong and how did it end up so completely out of proportion?