Tag Archives: Content Strategy
Content Strategy: Clout by Colleen Jones: book review
September 12, 2011
Colleen Jones lays the premise of influence firmly on the table and discusses ways to begin thinking about content strategy as a means of influencing audiences on the web. The title of the book is explicit and confronting but how does the content itself stack up?
Tags: books, communication, content, Content Strategy, professional development, review
Design: Web 1.5
June 16, 2010
The brief for Big Red Tin and its redesigned sister site, Soupgiant, included the note “We haven’t got an exact style in mind, but something relaxed and modern without going over the top – Web 1.5 if you like“
Tags: Content Strategy, Design, Web 2.0
Content Strategy: Always Start with Content
January 17, 2009
Whether creating a new website for your business or just updating an old one, the question remains: “How, amongst all the noise on the web, are my potential clients going to find me?”
Tags: Content Strategy, information architecture, marketing, search engines, seo