Tag Archives: content

Content Strategy: Clout by Colleen Jones: book review

Colleen Jones lays the premise of influence firmly on the table and discusses ways to begin thinking about content strategy as a means of influencing audiences on the web. The title of the book is explicit and confronting but how does the content itself stack up?

Content Strategy: Check Your Content

Testing content before publishing is important and there are many quick and cheap ways to achieve a good result that will save your brand. It’s all about having a content strategy in place and keeping to that strategy.

Content Strategy: Vodafone, Confusion, and Content Strategy

Recently, Vodafone Australia sent its customers an email that caused a great deal of confusion. We have a look at what it could have done differently and how a simple rewrite and a bit of content strategy could have saved the brand a lot of difficulty.

Behind the Websites: ‘Skip to Content’ Links

Josh and I were discussing the positioning of Skip to Content links on a website. In the past I’ve placed these in the first menu on the page, usually positioned under the header.

Business: Beware the Amazing Bargain

We’ve all heard about how, when something sounds like too much of a bargain to be true, it probably is. This was definitely the case with “quick and simple websites from $495″. When it comes to building a website, it’s important to know what the client actually needs.

Content Strategy: Understand What You’re Saying

Sometimes even the smallest amounts of content can completely undo the good work you are trying to do. The right processes help avoid mistakes and lead you towards the audience you’ve always wanted.

Content Strategy: The Right Content for the Right Audience

What we’ve done in Soupgiant is take the blog portion of our website and move it over here to Big Red Tin. The two sites still link to each other. There’s no doubt that the people in charge over here are also in charge over there. It’s one and the same.