Tag Archives: content
September 12, 2011
Colleen Jones lays the premise of influence firmly on the table and discusses ways to begin thinking about content strategy as a means of influencing audiences on the web. The title of the book is explicit and confronting but how does the content itself stack up?
July 13, 2011
Testing content before publishing is important and there are many quick and cheap ways to achieve a good result that will save your brand. It’s all about having a content strategy in place and keeping to that strategy.
July 5, 2011
Recently, Vodafone Australia sent its customers an email that caused a great deal of confusion. We have a look at what it could have done differently and how a simple rewrite and a bit of content strategy could have saved the brand a lot of difficulty.
June 17, 2010
We’ve all heard about how, when something sounds like too much of a bargain to be true, it probably is. This was definitely the case with “quick and simple websites from $495″. When it comes to building a website, it’s important to know what the client actually needs.
June 7, 2010
Sometimes even the smallest amounts of content can completely undo the good work you are trying to do. The right processes help avoid mistakes and lead you towards the audience you’ve always wanted.
May 31, 2010
What we’ve done in Soupgiant is take the blog portion of our website and move it over here to Big Red Tin. The two sites still link to each other. There’s no doubt that the people in charge over here are also in charge over there. It’s one and the same.