Tag Archives: strategy
July 13, 2011
Testing content before publishing is important and there are many quick and cheap ways to achieve a good result that will save your brand. It’s all about having a content strategy in place and keeping to that strategy.
July 5, 2011
Recently, Vodafone Australia sent its customers an email that caused a great deal of confusion. We have a look at what it could have done differently and how a simple rewrite and a bit of content strategy could have saved the brand a lot of difficulty.