Tag Archives: email

Content Strategy: Vodafone, Confusion, and Content Strategy

Recently, Vodafone Australia sent its customers an email that caused a great deal of confusion. We have a look at what it could have done differently and how a simple rewrite and a bit of content strategy could have saved the brand a lot of difficulty.

Business: Reply to Emails to Manage Expectations

The cost to benefit ratio of replying to email is tiny. In contrast, not replying to email can be detrimental to your reputation and your relationships. It’s your choice.