Soupgiant is now only about 4 weeks old. It’s a partnership and, as such, we’ve each brought existing clients to the business. We already each had a computer. We also each had goals that we wanted to achieve while in business.
Once we decided to go into business together, there was one definite first thing we needed to: Come up with a name.
We riffed back and forth with words and word combinations we liked. As soon as we had one we agreed on, we did the following:
This whole process took about 20 minutes. We got it done and out of the way so we could concentrate on other things.
There are lots of different needs vying for your attention in the first few weeks of starting a business. Find a business name that doesn’t make you wince when you first hear it. Find something you can have fun or sound important with, but don’t stress about it.
The first time someone hears the name of your business, it’s not going to mean anything to them anyway. What matters is that you build a reputation on that name.
Once you have a name you can start with business cards, websites, twitter accounts, t-shirts, and letterhead. You can get a bank account, ABN, TFN, registration, insurance, and all those boring things you have to do before you can conquer the world.
