Author Archives: Josh Kinal

AboutJosh Kinal

Josh Kinal specialises in content strategy with Soupgiant. A writer and broadcaster since 1993, he turned his hand to the web in 2005 and has not looked back since.

He hosts and produces the weekly Boxcutters podcast, bringing people information about the whole world of television since 2005.

Josh is @sealfur on Twitter.

Business: Thinking: More Important Than Ideas

Ideas come out of nowhere. We can’t hold onto them. We shouldn’t even try. Ideas are best blurted out and, subsequently, best thought over.

Behind the Websites, Business, Content Strategy, Design: The “D” Word

To call oneself a ‘Web Designer’ is about as accurate and explanatory as saying ‘I work with computers’.

Business: Assigning roles and sticking to them

Much like everything else that needs doing when starting up, it is the most important thing to do. Books about building a new business are full of suggestions about the most important thing to do. I suppose listing something and just saying it’s a helpful tool for getting the business on track is just not strong enough for the self-help book market.

Business: MYOB Invoices: Building Brand Identity

We asked our accountant what accounting software package we should use. This is why we went with MYOB and how we’re dealing with the headaches.

Business: Expectations go both ways

Recently we had a potential client ask for a quote for a database application. The price we gave the client and the amount they were expecting to pay were vastly different. Their budget was almost one-twentieth the cost of the application.

So who got it wrong and how did it end up so completely out of proportion?

Business: Names Will Never Harm You

Once we decided to go into business together, there was one definite first thing we needed to: Come up with a name.

Content Strategy: Always Start with Content

Whether creating a new website for your business or just updating an old one, the question remains: “How, amongst all the noise on the web, are my potential clients going to find me?”

Content Strategy: The Department Store Elevator Model for Site Navigation

Looking at Vandelay Design’s list of 50 Gorgeous Navigation Menus I started thinking about what made these menus so nice to use. Sure the designs on these menus were nice but there was something else. Something that made them really simple. Almost none of them have drop-down secondary menus.

Behind the Websites: Links opening in new windows

Yes I have firm views. Take that as a given. Since long before I could code, however, I’ve always been critical of websites that open their links in another window.

Back in the days before browser tabs, a whole new window would open either above or below the window you were currently working on. It was terrible and unstoppable.

Behind the Websites: Visual Editors are both good and bad

One of the biggest problems with building a CMS is how much control to give users over the design of any particular page.

Wordpress, for example, gives very little control to the end user. There are styles set up in the css for paragraphs, lists, block-quotes and the like. Basically only giving structural control of the content to the user.