Author Archives: Josh Kinal
About Josh Kinal
Josh Kinal specialises in content strategy with Soupgiant. A writer and broadcaster since 1993, he turned his hand to the web in 2005 and has not looked back since.
He hosts and produces the weekly Boxcutters podcast, bringing people information about the whole world of television since 2005.
Business: Networking is the New Networking
September 9, 2010
Networking is not about shoving your business cards in people’s faces.
Tags: exposure, marketing, networking, selling
Behind the Websites: HTML5 for Web Designers
September 3, 2010
The first release from publisher A Book Apart does exactly what I would hope for from the people who brought us the excellent A List Apart online magazine. It simplifies a topic and gets me excited about using new web technologies.
Business: An Answer to the Twitter Question
August 19, 2010
One of the questions we’re often asked by clients when doing an initial consultation is “what about twitter?” After a couple of years of thinking about an answer, Josh might finally have one.
Tags: advertising, buzz, promotion, publicity, social networks, Twitter, zeitgeist
Design: Use Experience to build Experience
August 12, 2010
Real world experience counts for a lot when developing for an online world. Sure, it sounds trite but it’s frighteningly true. Working on redesigning the user interface for an online store, I found myself digging deep into my own experiences to be able to anticipate the needs of the customer.
Tags: experience, online stores, process flow, retail
Design: Designing a User Interface with Caveat Emptor
July 6, 2010
There are lots of elements that go into making a good online store. One of the most important is that customers have access to all the information they need to make an informed decision.
Tags: amazon, communication, ecommerce, expectations, kindle, shopping, usability
Business: Business is not like Sport
June 24, 2010
It’s easy to make sports analogies when discussing business. Watching World Cup soccer and playing baseball, as I do, the similarities between doing well in sports and business seem obvious. In fact, since Robert DeNiro, playing Al Capone in The Untouchables bashed in an associate’s head while making a baseball analogy, drawing lines of comparison between the two has become cliché.
Tags: 37 Signals, Analogies, Jason Calacanis, Jeffrey Zeldman, Leo Laporte, Molly Holzschlag, Risk