Author Archives: Josh Kinal
About Josh Kinal
Josh Kinal specialises in content strategy with Soupgiant. A writer and broadcaster since 1993, he turned his hand to the web in 2005 and has not looked back since.
He hosts and produces the weekly Boxcutters podcast, bringing people information about the whole world of television since 2005.
Design: Designing a User Interface with Caveat Emptor
July 6, 2010
There are lots of elements that go into making a good online store. One of the most important is that customers have access to all the information they need to make an informed decision.
Tags: amazon, communication, ecommerce, expectations, kindle, shopping, usability
Business: Business is not like Sport
June 24, 2010
It’s easy to make sports analogies when discussing business. Watching World Cup soccer and playing baseball, as I do, the similarities between doing well in sports and business seem obvious. In fact, since Robert DeNiro, playing Al Capone in The Untouchables bashed in an associate’s head while making a baseball analogy, drawing lines of comparison between the two has become cliché.
Tags: 37 Signals, Analogies, Jason Calacanis, Jeffrey Zeldman, Leo Laporte, Molly Holzschlag, Risk
Content Strategy: The Right Content for the Right Audience
May 31, 2010
What we’ve done in Soupgiant is take the blog portion of our website and move it over here to Big Red Tin. The two sites still link to each other. There’s no doubt that the people in charge over here are also in charge over there. It’s one and the same.
Business: Thinking: More Important Than Ideas
April 23, 2010
Ideas come out of nowhere. We can’t hold onto them. We shouldn’t even try. Ideas are best blurted out and, subsequently, best thought over.
Behind the Websites, Business, Content Strategy, Design: The “D” Word
November 24, 2009
To call oneself a ‘Web Designer’ is about as accurate and explanatory as saying ‘I work with computers’.
Tags: graphic design, web design, web production
Business: Assigning roles and sticking to them
November 17, 2009
Much like everything else that needs doing when starting up, it is the most important thing to do. Books about building a new business are full of suggestions about the most important thing to do. I suppose listing something and just saying it’s a helpful tool for getting the business on track is just not strong enough for the self-help book market.
Tags: books, roles, starting-up
Business: MYOB Invoices: Building Brand Identity
November 10, 2009
We asked our accountant what accounting software package we should use. This is why we went with MYOB and how we’re dealing with the headaches.
Tags: accounting, Design, Gimp, Invoices, MYOB