Looking through the RACV website policies I noticed this item:

7. linking to this web site

7.1 If you wish to establish a link to this web site you must, in the first instance, use the Contact Us link at the top of the page and provide the following information:

a) the URL of the web site that you seek to establish a link from;

b) a brief description of your web site; and

c) the reason that you wish to establish a link.

7.2 If RACV agrees to your proposed link, you must comply with any terms and conditions imposed by RACV as a condition of such agreement. If the nature and/or content of your web site changes in any significant way, you must contact RACV and provide a new description of your web site.

Is this good SEO practice? Is it a reasonable web practice considering the need for links to create the web itself?

Is there copyright on the URL? Who owns that copyright?

In keeping with their policies, I have not linked to the appropriate page but you can find it by going to racv.com.au and clicking the link at the bottom of the page titled “RACV Website Terms & Conditions of Use”.

About Josh Kinal

Josh Kinal specialises in content strategy with Soupgiant. A writer and broadcaster since 1993, he turned his hand to the web in 2005 and has not looked back since.

He hosts and produces the weekly Boxcutters podcast, bringing people information about the whole world of television since 2005.

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