It’s going to be a ton of hard work to get really good, and sometimes great, domain names. It will take tons of debate, hours and hours of making lists, and countless emails reaching out to folks to buy a domain.

Branding is hard.

Acquiring great domains is hard.

That’s why investors, customers, partners, the press and potential hires pay attention to it.

People judge books by their covers, and investment deals by their domains and logos.

from Jason Calacanis’s newsletter where he imparts words of wisdom and tales of experience.

About Josh Kinal

Josh makes things on the web easy to use and understand. Sounds simple, but it’s not. His understanding of developing engaging content comes from many years of writing for print and radio. You might have heard him on Boxcutters, his popular weekly podcast about TV or years of appearing on Triple J, Radio National and 3RRR. He also holds a science degree and in 2012 was one of Australia’s few panelists at SXSW Interactive conference in Austin, Texas